TikTok Shop scammers should watch their backs. Brands – and the TikTok algorithm – are increasingly embracing videos with influencers and AI-generated product images. The technology could put a dent in the businesses of creators who focus their content on shoppable videos designed to make money through TikTok’s e-commerce affiliate program. These creators are not
TikTok is taking control as it looks to grow its e-commerce business. The company is rolling out a new managed services program in the US that will give it much more control over the performance of some of its e-commerce sellers, according to documentation seen by Business Insider. The company is currently seeking participants for
Live shopping app Whatnot announced Wednesday that it has acquired Shaped, a machine learning company that specializes in real-time search and recommendation systems. The deal aims to strengthen Whatnot’s discovery and personalization capabilities as the platform continues to expand across new product categories and millions of shoppers. According to the company, the acquisition helps Whatnot
