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The great success of Fox’s marketing for the World Cup: influencers 0
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- July 8, 2026
Fox One’s World Cup marketing playbook is all about letting the creators do the scoring. The World Cup is a high-stakes moment for Fox One, which described the tournament as a “second launch” for the subscription streaming service that debuted last August. Fox One had to make sure its creativity punched above its weight to
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Tech Talk, Sports, Streaming Drive Upfronts; NBCUniversal’s Liz Jenkins 0
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- May 12, 2026
On today’s episode, Variety’s Brian Steinberg reports on the triple-header kickoff of Upfronts week after attending Monday’s NBCUniversal, Fox and Amazon Prime Video presentations. He parses each platform’s pitch to Madison Avenue. And we’ll hear from NBCUniversal Entertainment chief business officer Liz Jenkins on risk-taking in the time of disruption, in remarks delivered this month at
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Big Media Hopes Upfront Raises New Measures 0

TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp. is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and “The Masked Singer.” Earlier this week, however, it released a report touting not the number of people who see its shows, but